DESIGN IS NOT JUST WHAT IT LOOKS LIKE.

DESIGN IS HOW IT WORKS.

"Elevating Creative Direction to Drive Business Excellence"

Hello! I'm Maricar Dionisio, a Toronto-based multi-disciplinary Creative Professional and digital innovator. With over 12 years of experience, I have led comprehensive creative strategies and digital transformations for some of Canada's most notable brands.
As an innovative Creative Director, I offer a proven track record in:
     • Brand and Identity Development
     • Digital Transformations
     • UX/UI Design
     • Strategic Leadership
My work involves crafting emotionally compelling experiences by merging consumer-centred research, imagination, design, and cutting-edge technology to bring brands and their campaigns to life. Regardless of the stage of their journey, I collaborate with brands, studios, and individuals to shape their identities, environments, and digital experiences with creativity that genuinely resonates with their target audiences.
Key Strengths:
     • Data-Driven Strategies: Excelling in creating and implementing strategies that drive impressive uplifts in conversion rates, page views, and digital traffic.
     • Integrated Campaigns: Specializing in developing customer-centric advertising campaigns that bolster brand identity and drive customer engagement.
     • User Experience Optimization: Harmonizing UX and UI functionalities to deliver seamless and engaging user experiences.
     • Leadership & Collaboration: Fostering collaborative environments that inspire cross-functional teams to exceed expectations. Communicating creative visions effectively with executive leaders to ensure alignment with business goals.
Above all, my passion for continuous learning and innovation in this technology-driven era keeps me at the forefront of my field. I love what I do and enjoy helping brands achieve their goals. I continuously push the boundaries of creativity to deliver transformative results, aiming to exceed benchmarks and deliver impressive outcomes with every project.
And, of course, this happens after my morning coffee.
I am eager to bring my expertise in bolstering brand identity and driving customer engagement to your organization's dynamic and forward-thinking company. Committed to elevating creative direction to drive business excellence, I look forward to the opportunity to contribute to your success.
  *Title quote by Steve Jobs.