PROJECT OVERVIEW
Led Art and Photo Direction for Melia Cuba’s international marketing campaign, collaborating directly with agency executives and Melia’s marketing leadership. Directed end-to-end creative production across multiple Cuban locations, ensuring visual consistency, brand alignment, and business objective fulfillment.
STRATEGY
• Strategized and executed full creative production, from concept development and storyboarding to final on-location shoots.
• Directed art and photo direction to ensure visual cohesion across all brand assets, supporting marketing and business goals.
• Led key production tasks including model castings, wardrobe selection, location scouting, and on-site creative leadership.
• Earned full client and agency trust, securing creative approval based on initial vision presentations and owning the execution across all deliverables.
Grateful to have led the creative production for Melia Resorts’ international campaign, delivering elevated brand storytelling across global markets with full creative ownership.
