OVERVIEW
As Graphic Designer and Photographer, I contributed to Roots’ brand storytelling across print, digital, and large-scale experiential campaigns. Key initiatives included the development of omnichannel materials for Roots’ Olympic Team collaborations and the elevation of eCommerce and product marketing through high-quality visual content.
STRATEGY
• Designed omnichannel marketing assets for the 2002 Winter and Summer Olympic Team collaborations, blending athletic spirit with national pride.
• Produced large-scale OOH advertising installations, including a full Toronto Union Station takeover, delivering high-impact brand experiences.
• Led campaign and product photography for Roots Home, designing promotional collateral for key retail partnerships.
• Created visual content to enhance Roots.com’s eCommerce presence, aligning product storytelling with lifestyle branding initiatives.
Grateful for the opportunity to help elevate Roots’ brand storytelling across Olympic collaborations, experiential campaigns, and digital innovation during a pivotal moment in the company’s growth.
