PROJECT OVERVIEW
Partnered with Holt Renfrew to elevate its digital presence, leading the creative strategy and UX/UI transformation of HoltRenfrew.com. The goal: translate the elevated luxury retail experience into a best-in-class mobile-first eCommerce platform and strengthen digital brand partnerships.
CHALLENGE
Modernize the digital platform to mirror Holt Renfrew’s in-store luxury experience, appeal to a mobile-savvy audience, and reinforce the brand’s leadership alongside global luxury partners.
STRATEGY
• Conceptualized and presented a new visual and UX design strategy to Selfridges executives, aligning the site with global luxury retail standards.
• Directed UI/UX frameworks, site taxonomy, and mobile-first navigation.
• Designed high-fidelity wireframes that secured unanimous executive approval.
• Established a full-scale in-house creative production studio to deliver premium content at scale, ensuring cross-channel brand consistency.
Women's & Men's Category Landing Pages
KEY BUSINESS OUTCOMES:
• Achieved a 13.8% increase in site visits within three months of relaunch.
• Decreased bounce rate from 29.91% to 18.82% YOY.
• Delivered $1M in operational savings through in-house studio buildout..
• Increased page views by 55.6% YOY with enhanced content and photography.
The New HoltRenfrew.com Awareness Campaign Digital ads, Emails, and Social Content
Proud to have contributed to Holt Renfrew’s digital transformation, reinforcing its position as Canada’s destination for modern luxury.
