PROJECT OVERVIEW
As Digital Creative Director, I spearheaded the redesign and UX/UI optimization of HarryRosen.com, transitioning the platform from a static marketing site into a customer-first eCommerce experience. Bridged visual design, digital storytelling, and product strategy to elevate engagement, brand perception, and revenue performance.
STRATEGY
• Redesigned site architecture, navigation, and product presentation to create intuitive shopping paths aligned with customer behavior insights.
• Elevated brand storytelling through revamped digital content, video campaigns, and lifestyle imagery—bringing luxury retail experiences online.
• Established Harry Rosen’s first in-house photo production studio, tripling content onboarding speed and reducing costs by over 55%.
• Led creative strategy for promotional email templates, digital marketing campaigns, and cross-channel brand integration.
• Directed stakeholder presentations and secured C-level executive alignment across rebranding initiatives.
• Lifted online sales by over 80% year-over-year following platform relaunch.
• Increased site traffic by over 50% and boosted conversion rates by 30%.
• Improved average time on site by 18%, enhancing customer engagement.
• Tripled content onboarding speed and reduced creative production costs by over 55% through operational workflow optimization.
• Increased site traffic by over 50% and boosted conversion rates by 30%.
• Improved average time on site by 18%, enhancing customer engagement.
• Tripled content onboarding speed and reduced creative production costs by over 55% through operational workflow optimization.
Honored to have played a pivotal role in redefining Harry Rosen’s digital presence and eCommerce strategy, setting a new benchmark for the brand’s future growth.
