PROJECT OVERVIEW
Played a key strategic role in launching Final Cut, Harry Rosen’s new designer discount eCommerce business. Partnered with executive leadership to define the brand’s identity, visual direction, and creative standards—balancing the need for premium appeal with operational efficiency.
CHALLENGE
Create a differentiated discount eCommerce brand that maintained Harry Rosen’s elevated style standards while optimizing production costs and broadening reach into value-driven customer segments.
STRATEGY
• Partnered with executive leadership on brand naming, identity development, and logo design to position Final Cut distinctly within the luxury discount market.
• Developed and secured approval for new brand visual standards and creative guidelines, aligning the streamlined aesthetic with Harry Rosen’s premium brand DNA.
• Directed a cost-efficient creative production model, leveraging in-studio photography with minimal propping and aspirational on-figure hero imagery, projecting $70K in seasonal savings while maintaining elevated brand appeal.
• Shaped the launch creative strategy across web, mobile, and digital platforms, laying the foundation for Final Cut’s entry into the direct-to-consumer eCommerce space.
Excited to have laid the creative foundation for Final Cut’s successful market entry, balancing premium brand standards with operational excellence.
