PROJECT OVERVIEW
As Digital Design Lead, I directed the creative adaptation of Danier’s seasonal campaigns across digital marketing channels, establishing a refreshed brand voice through website, email, and editorial content. Developed visual standards and templates to ensure consistent storytelling across all customer touchpoints.
STRATEGY
• Designed and implemented cohesive digital style guides, establishing visual consistency for seasonal promotions and capsule collections.
• Led digital adaptations of brand campaigns, translating campaign imagery into immersive homepage, landing page, and email experiences.
• Designed a modernized editorial approach for the company’s annual report, aligning brand storytelling with corporate communications.
• Created brand identity for Blink, Danier’s stylized house capsule collection, incorporating original hand-lettering and visual branding across digital channels.
Proud to have led the creative execution and digital storytelling adaptation for Danier’s brand initiatives, strengthening seasonal engagement and introducing fresh new capsule branding initiatives.
